“A review of the [advertising] codes suggests these wouldn’t be accepted in Australia,” said Griffith University marketing expert, Dr Gavin Northey, who reviewed two of the commercials for this masthead.
“This raises the question: Why does the Australian government feel they are appropriate in another country?”
He said the ads trivialise mental health, particularly in a highly marginalised group and the campaign overlooks the life experiences and struggles of such people.
Australia funding ‘unethical’ advertisements aimed at preventing boat arrivals. By Zach Hope, SMH